Dealer Cooperative Advertising Program
The Espoma Company will pay the cost of advertising space devoted to Espoma branded products up to 3% of the dealer’s net purchases. This policy is subject to the restrictions below.
- A product image is required from company supplied artwork. All images must be up to date – you may obtain images at: clicking here.
- Espoma products must NOT be shown adjacent to competing brands or be used in “Compare & Save” ads.
- Espoma will not reimburse for agency commissions, production costs, special position charges, or special handling charges.
- Ads must run between March 1 and October 31.
- Claims must be submitted within 60 days after the ad is run. No claims will be accepted for the prior year’s advertisements.
- Espoma will only reimburse for the cost of space devoted to Espoma products.
Minimum claim is $45.
- Use of Co-op for employee apparel is not acceptable.
- All radio, television, email messages and Internet marketing/advertising require prior approval for reimbursement.
Requirements for Print Claim:
- Full page tear sheet of the ad (no photocopies, video, or email message).
- Publisher’s invoice
- Proof of purchases (invoices) to establish budget.
- Incomplete claims will be returned for required documentation.
E Mail / E Marketing Co-Op Policy
The Espoma Company will reimburse for email campaigns on the following schedule:
- Espoma brands shown with other products $4 / m messages sent
- Email dedicated to only Espoma brands $8 / m messages sent
- Maximum payment per email message is $100
Requirements for E-Mail Claim:
- A copy of the email message
- A statement from an email list manager (i.e. Constant Contact) noting the following:
- The total number or recipients
- Date & time the message was sent
- The bounce, open & click through rates associated with the message one week or more from the day of delivery.
- Proof of purchases (vendor invoices) to establish budget.
- Incomplete claims will be returned for required documentation
- The Espoma Company cannot reimburse for activity at social media sites such as Facebook, Twitter or Pinterest.
- If a custom email marketing plan is desired please contact your Espoma Territory Sales Manager.